Just about any author, self-published or traditional, would like to hope that the book into which they have put so much effort will be more than a shooting star. We would all like to think that, whilst it may not be a bestseller, it will be a steady seller, a star in the sky seen night after night, and not just a flash at Christmas.
But, the question is in which metaphorical sky?

The last year has not been as easy one for me, given that stresses in my day job resulted in my having a breakdown in May. That’s pretty impressive: admitting to a mental health problem, but it is what it is. What it did mean as an author was that I learnt some very important lessons about some of the networking options out there. These are lessons which are key when it comes to promotion and thus, hopefully sales.
Whilst I was in the depths of the pit of depression, I spent hardly any time online. As a self-published author, that was tantamount to suicide. Why? Self-promotion. If one is self-published, there is no big marketing machine to be out there making noise, telling folks about your book. Much like when you are working your way out of depression, you are on your own. Equally, there is no one else but you to keep a watch on the outlets, to find out with which blogger-reviewers one should work for best results. Is it worth joining peer to peer networks? Do they make a difference or just take advantage of your efforts to increase the sales of other authors?
That makes it sound a bit dire. But it is something that may be corrected. I withdrew my books from sale and am intending to relaunch in 2018, not necessarily in January, with improved copy, and with a better idea of how to maintain momentum without driving myself into the ground again. I have every reason to believe it is possible.
First thing, if you are planning to use social media, choose your platforms carefully. Facebook. Twitter. Instagram. Snapchat. WhatsApp.

For the sake of argument, I will go for Facebook, Twitter and LinkedIn as my word driven outlets. For me, the pictorial social media serve a purpose to promote my name. However, my genre is paranormal romance. Not all my target demographic use those, so they won’t be a priority.
Next is building a following. These are the people whom I hope will want to BUY my book. What I have noticed is that having a newsletter helps dramatically. Instafreebie. Rafflecopter. What they have in common is giving something away. So, before I publish the novels proper, I need to tempt people. A free book of short stories set in my ‘universe’ seems reasonable as it introduces people to my world. Maintain the momentum with a newsletter which has snippets and it should keep people interested.

Then, let’s return to social media. An author page and a personal profile have to be managed differently. The former is again somewhere for snippets. The latter? Well, the thing is one has to be careful about posts on your personal page. Don’t rant on either. Maintain positivity. It is a minefield.
Twitter, Facebook and LinkedIn can all be linked. It is also possible to use apps like Hootlet to schedule your posts. This is vital. Remember what I said about avoiding burnout? Let the software do the work for you. You may still edit scheduled posts, and this way, you may also be able to post to suit target timezones.
The trick is enjoy what you are doing. It doesn’t matter what you are doing. The day you cease to enjoy it is the day for serious re-evaluation.
In the meantime, Merry Christmas! May you have a good day and look forward to a productive New Year.


But life is full of bumps in the road, and the online roleplay world is full of drama queens. I broke away from that original group, after I trusted the wrong person. For years, I had had my own ideas for my own stories, stemming from dreams I used to have as a child. Having realised that writing was an excellent way to de-stress, I decided the time had come to put those ideas into written stories. That was the start of Fane Anghelescu, a Hellhound, and of Gavril Negrescu, the Alpha of the Cwn Annwn.

This was key, because Casimir was one of the most complex characters I had conceived, and certainly one to rival Fane. Then again, it did transpire that they were related. But if I explain that, then you lose a reason to buy the book. So, nope, you have to wait. If I didn’t include the trial, then how would I introduce Casimir? And he did need to be introduced because events involving both Casimir and Fane were key for “Merysekhmet”, “Toho”, “Medved” and “Ma’iitsoh”.