More Than A Christmas Star

Just about any author, self-published or traditional, would like to hope that the book into which they have put so much effort will be more than a shooting star. We would all like to think that, whilst it may not be a bestseller, it will be a steady seller, a star in the sky seen night after night, and not just a flash at Christmas.

But, the question is in which metaphorical sky?

The last year has not been as easy one for me, given that stresses in my day job resulted in my having a breakdown in May. That’s pretty impressive: admitting to a mental health problem, but it is what it is. What it did mean as an author was that I learnt some very important lessons about some of the networking options out there. These are lessons which are key when it comes to promotion and thus, hopefully sales.

Whilst I was in the depths of the pit of depression, I spent hardly any time online. As a self-published author, that was tantamount to suicide. Why? Self-promotion. If one is self-published, there is no big marketing machine to be out there making noise, telling folks about your book. Much like when you are working your way out of depression, you are on your own. Equally, there is no one else but you to keep a watch on the outlets, to find out with which blogger-reviewers one should work for best results. Is it worth joining peer to peer networks? Do they make a difference or just take advantage of your efforts to increase the sales of other authors?

That makes it sound a bit dire. But it is something that may be corrected. I withdrew my books from sale and am intending to relaunch in 2018, not necessarily in January, with improved copy, and with a better idea of how to maintain momentum without driving myself into the ground again. I have every reason to believe it is possible.

First thing, if you are planning to use social media, choose your platforms carefully. Facebook. Twitter. Instagram. Snapchat. WhatsApp.

For the sake of argument, I will go for Facebook, Twitter and LinkedIn as my word driven outlets. For me, the pictorial social media serve a purpose to promote my name. However, my genre is paranormal romance. Not all my target demographic use those, so they won’t be a priority.

Next is building a following. These are the people whom I hope will want to BUY my book. What I have noticed is that having a newsletter helps dramatically. Instafreebie. Rafflecopter. What they have in common is giving something away. So, before I publish the novels proper, I need to tempt people. A free book of short stories set in my ‘universe’ seems reasonable as it introduces people to my world. Maintain the momentum with a newsletter which has snippets and it should keep people interested.

Then, let’s return to social media. An author page and a personal profile have to be managed differently. The former is again somewhere for snippets. The latter? Well, the thing is one has to be careful about posts on your personal page. Don’t rant on either. Maintain positivity. It is a minefield.

Twitter, Facebook and LinkedIn can all be linked. It is also possible to use apps like Hootlet to schedule your posts. This is vital. Remember what I said about avoiding burnout? Let the software do the work for you. You may still edit scheduled posts, and this way, you may also be able to post to suit target timezones.

The trick is enjoy what you are doing. It doesn’t matter what you are doing. The day you cease to enjoy it is the day for serious re-evaluation.

In the meantime, Merry Christmas! May you have a good day and look forward to a productive New Year.

Let’s start at the top, people!

Begin at the beginning, said the Queen of Hearts to Alice. A wise suggestion, but what defines the beginning. The internet is chock full of tales of warning and woe about self-publishing authors who make mistakes, I am not going to regurgitate some generalisations. This is MY story. If you can find something relevant and useful, then well and good.

So where was my beginning in my wild ride through being a self-published author? One evening, I was sitting in the restaurant of this hotel:

Yes, this very hotel. The Holiday Inn at Scotch Corner, on the junction of the A1 and A66. As you might have guessed by the style of the building, a hotel has been here for a good few decades. It has become my home from home in the seven years with my present employer, in a job involving a lot of business travel. So there I was, trying not to laugh out loud at a three way online role play I was writing with one writer from Sweden and one from America who was in Afghanistan at the time. I didn’t feel lonely in the hotel, because of people like that, people with whom I might write and forget my day.

But life is full of bumps in the road, and the online roleplay world is full of drama queens. I broke away from that original group, after I trusted the wrong person. For years, I had had my own ideas for my own stories, stemming from dreams I used to have as a child. Having realised that writing was an excellent way to de-stress, I decided the time had come to put those ideas into written stories. That was the start of Fane Anghelescu, a Hellhound, and of Gavril Negrescu, the Alpha of the Cwn Annwn.

Legends had always fascinated me. Legends and people watching. Humans are not all the same, so I asked myself why should Hellhounds all be the same. I was accused of copying the ideas of the roleplay group from which I had split. However, that individual had a penchant for sex and violence, preferably together. Hardly deep and meaningful. My Fane was much more that that. A Hellhound, so in theory a creature of Hell. Yet, like humans, he was different from the stereotype of his breed. As I was writing paranormal romance, there was bound to be some … okay, a lot … of sex, but, like the violence, I did not wish to make it gratuitous. As for Gavril and his Cwn Annwn, no one else has written a story like mine. That is not boasting, but the simple fact. The Cwn Annwn are the spectral hounds in service to Mallt-y-Nos. My twist was that they were charged with hunting down evil souls for her to judge, but also protecting the innocent. They were also not immortal, thus ensuring that the stories could run the gamut of emotions.

That was the start. A year or so later, I was in the process of trying to publish a fourth book, which was something of a spin off, using the same characters and a few others, but also introducing new characters.

Sekhmet: inspiration for Merysekhmet

As a result of my interest in the Egyptian pantheon, I decided to create a new character, a lion shifter in service to the goddess Sekhmet, who was both a warrior and a healer. Originally, I planned to make him an Anaesthetist, but I found it a bit difficult to work an anaesthetist in the battle scenes, so I made him a surgeon, at least in this century. As he had been around for a couple of thousand years, being a healer covered a lot of different descriptions over time.

That was when some very annoying problems occurred. When copies of “Merysekhmet” were purchased, it became clear that the wrong version had been pushed out to the buyers. In order to upload a pre-sale, one has to load a document of a similar length to have the same page-count. Unfortunately, it was this draft document which my readers were being sent, rather than the final version. Several attempts later, and it became clear that the easiest solution was to unpublish the book and start from scratch.

Begin at the beginning. In the end, I decided to unpublish all my books from all outlets and go through a laborious process of reformatting. The first book, “Bound”, had been written in role-play format, with alternating character points-of-view. It did not match the other books, written as they were in third person, and I wanted to change that. There were other historical events which I wished to include in “Alpha”. The third book, “Beta” originally included the trial of those responsible for the smuggling ring and was a way of introducing Casimir Gosselin. Things went a bit pear-shaped as we say in the UK, when a co-author decided t9 mess with the storyline. She didn’t appreciate that these were pre-planned (more or less) novels.

This was key, because Casimir was one of the most complex characters I had conceived, and certainly one to rival Fane. Then again, it did transpire that they were related. But if I explain that, then you lose a reason to buy the book. So, nope, you have to wait. If I didn’t include the trial, then how would I introduce Casimir? And he did need to be introduced because events involving both Casimir and Fane were key for “Merysekhmet”, “Toho”, “Medved” and “Ma’iitsoh”.

The upshot was, the continuity of the series was out of sync, and that was bugging me. Ultimately, it came down to the series didn’t feel right anymore. Some might say but if you unpublish, you lose reviews? Well, I never expected to make my fortune from writing. I have sold a few, but not huge numbers, and the only ‘reliable’ reviewer was my pet troll. Time to hit unpublish.

But, I had learnt loads in the past year which I intend to use. So, I will be back. The stories will be the way that I had envisaged them in the first place. And, I shall also make use of some of those lessons I learnt along the way.

In the meantime, you can find snippets and other details on either my Author page or my Hunter’s Arrow page